Vehicle Graphics & Brand Merchandising
Designed and executed vehicle graphics and coordinated vendor selection to ensure consistent, high-quality branding across vehicles, apparel, promotional products, signage and digital media. Managed creative execution and vendor partnerships to strengthen brand recognition and maintain a cohesive visual identity across marketing materials and branded assets.
Magazine Advertising & Content Creation
Developed bimonthly editorial content and designed advertisements for Home Solutions of Iowa’s featured articles in My Waukee Magazine. Content focused on exterior home improvement tips, consumer education, and the company’s products and industry expertise. Integrated tracking phone numbers to help measure leads generated through the publication and evaluate advertising effectiveness.
Event Planning & Management
Coordinated, managed, and executed a variety of home shows, community outreach initiatives, and company events to generate new customer leads, increase brand awareness, and strengthen local community relationships. Oversaw event logistics and execution to create engaging brand experiences that connected Home Solutions of Iowa with prospective customers and the surrounding community. Below are a few examples of events managed.
Blog & Portfolio Content Creation
Created, designed, and published weekly content for the Home Solutions of Iowa blog and project portfolio. Blog articles provided homeowners with exterior home improvement tips, product information, educational resources, and insights into HSI’s industry expertise. Portfolio posts showcased completed projects across cities throughout Iowa, helping strengthen local online visibility and improve search presence for relevant services and locations.