Brand Identity & Logo Design

Developed a brand identity inspired by the historic stone walls and late-1800s architecture of the Lawson estate in Green Lake, Wisconsin. Drawing from these iconic structures and the area's rich history, the design incorporates stone-inspired elements and classic serif typography to reflect the organization's mission of preserving significant landmarks for future generations. The resulting identity honors the estate's historical character while connecting with the local community and supporters who help sustain its legacy.

Primary Logo

Secondary Logo

Logomark