Wonder Work Design

Branding

Preserve Lawson Landmarks mission is to preserve the original late 1800s structures built by Victor and Jessie Lawson for their farm and estate in Green Lake, WI. Preserve Lawson Landmarks identifies projects within the historic grounds that are of importance to the community and its supporters. Preservation of these landmarks is achieved through both financial support and volunteer services to the Green Lake Conference Center.

If you grew up in the Green Lake area, the stone walls that line many of the roads through the American Baptist Association are an iconic part of the Lawson visual experience so it just made sense to use these stone structures as the basis of our inspiration. In addition we went with a serif font that connected with the time period of which Lawson was conceived.