Brand Identity & Logo Rebrand
Collaborated with Norton’s Dry Dock to refresh the brand identity of this established Wisconsin business, known for its marine sales and shoreline construction services since 1978. The goal was to create a versatile logo that balances the company’s diverse offerings, from luxury pontoon boats and high-performance fishing boats to shoreline construction using rocks and boulders. The updated identity brings these distinct services together under a cohesive, recognizable brand that reflects the company’s craftsmanship, versatility, and longstanding reputation.
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Event Logo & Branding Design
Developed a new visual identity for The Dry Dock’s annual Angler & Young Angler Fishing Tournament as the event transitioned away from its previous partnership with Lund Boats. Created multiple logo variations to establish a distinct identity for the tournament, along with complementary branding for its scholarship awards. The designs maintain a cohesive look across event materials while celebrating the fishing community and supporting the tournament’s scholarship initiatives.
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