T-shirt design
A fun play on words for a weekend CrossFit competition shirt for two of lululemon Des Moines’ team members.
Race Bibs
What better way than to run a race with some cheeky comments on your back! Working with lululemon Des Moines is always fun and exciting, they are always pushing Wonder Work Design to be more creative and unique.
Yoga For First Responders + lululemon Shirt Design
Here to Be is lululemon's community based social impact program that makes the healing benefits of yoga and meditation accessible through best-in-class nonprofit partnerships. We created a logo that represents the partnership between lululemon Des Moines’ Here to Be program and Yoga For First Responders.
THE SWEAT LIFE BRANDING
Designed and implemented “the sweat life” marketing strategy that has now spread from the Des Moines store to the rest of the central region locations and Maryland. This shirt was created initially for members of the lululemon Des Moines tribe to wear to their group sweat events to be easily identifiable and has since expanded.
Sweat Collective Designs
We created three shirt designs for the lululemon Des Moines Sweat Collective event. The Sweat Collective is a community built of the world's sweatiest leaders and this event was put together to support and celebrate those leaders. These designs were options that each member could select and then print themselves.
BlenderBottle®
Lululemon Des Moines donated a custom BlenderBottle® to each of the CrossFit 515 Wingman Challenge competitors held at one of their current lululemon ambassador’s gym. We collaborated and came up with something simple that focused on Des Moines and weightlifting.
Book Club Branding
The lululemon team started a book club. Through collaboration we creatively modified the original lululemon logo while staying within brand standards to reflect the club.
