Yoga for First Responders | Logo & Apparel Design
Designed a collaborative logo representing the partnership between lululemon Des Moines’ Here to Be community impact program and Yoga for First Responders. The design celebrates the shared mission of making the benefits of yoga and meditation more accessible to first responders. The project also included a custom lululemon shirt design, extending the partnership’s visual identity into wearable apparel and community engagement.
The Sweat Life Branding & Apparel Design
Developed and implemented The Sweat Life marketing strategy to build community and brand recognition through group fitness events. Originally created for the lululemon Des Moines ambassador community, the custom T-shirt design gave members a recognizable, cohesive look at group sweat events. The initiative gained momentum beyond the local store, expanding to lululemon locations throughout the Central Region and Maryland.
Sweat Collective T-Shirt Design
Created three custom T-shirt designs for a lululemon Des Moines Sweat Collective event celebrating and supporting a community of influential fitness leaders. Designed as a collection of creative options, each design allowed members to select their preferred style and print their own shirt, bringing a personalized approach to event apparel while strengthening community connection and shared identity.
Run Club Logo Design
Created a custom, hand-drawn logo for the lululemon Des Moines Run Club, capturing the energy and community spirit of group running. Featuring an organic, sketch-inspired style, the design offers a distinctive take on traditional fitness branding while reflecting the active lifestyle and camaraderie that bring runners together.
BlenderBottle® Custom Design
Designed a custom BlenderBottle® for lululemon Des Moines to gift to competitors participating in the CrossFit 515 Wingman Challenge, hosted at a lululemon ambassador’s gym. Collaborating on a concept that celebrated the local fitness community, we created a clean, minimalist design inspired by Des Moines and weightlifting, bringing a personalized touch to event merchandise.
