Fleet Vehicle Graphics & Rebranding
Following Home Solutions of Iowa’s company name change, coordinated the transition of fleet vehicle graphics to reflect the updated brand identity. Managed vehicle rotation and scheduling in collaboration with installation crews and sales teams, partnering with local Des Moines vendors Signarama and FASTSIGNS to complete rewraps efficiently while minimizing disruptions to daily operations. Featured here is the redesigned vehicle for the Quality Control Specialist, showcasing the updated branding and creating a consistent, professional presence on the road.
Before:
After:
Social Media Management & Strategy
Managed Home Solutions of Iowa’s social media presence across Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, and LinkedIn, creating content to increase brand awareness, engage audiences, and generate leads. Used audience research to identify optimal posting days and times, helping improve content reach and engagement. Within one year, Facebook followers increased by 769—a 68% increase—and the company began generating qualified leads through Facebook for the first time. Featured here is a themed social media post created for May the 4th, showcasing the brand’s creative approach to audience engagement.
Rack Card Design & Lead Generation
Designed a series of rack cards in response to feedback from installation crews who frequently received questions from neighbors about HSI’s products while working on-site. Incorporated unique tracking phone numbers for each crew to help attribute incoming leads and measure engagement. Also developed a mobile-friendly Jotform submission process to streamline customer referrals, allowing crews to quickly submit prospective customers directly to the scheduling team and receive referral rewards. These initiatives increased employee involvement in lead generation and reduced delays in following up with new prospects.
Apparel & Promotional Items
Researched, brainstormed, and sourced creative promotional items to keep Home Solutions of Iowa’s giveaways fresh, relevant, and memorable. From branded coffee mugs and can koozies to phone fans and fanny packs, I explored new products and emerging trends to find items for employees, customers, and community events that increased brand visibility and engagement.
Pacific Headwear hats for our install crews and sales team.
Fanny packs for our Iowa State Fair workers.
Hydro Flasks for past customers and new employees.
Phone fan and koozies handed out to past customers at the 2018 Iowa State Fair.
Yeti cooler radio promotion over the holidays when buying LeafGuard® Brand Gutters.
